Today's Blind Items - Marketing

This A- list actor/singer assured all his partners that he would get all his followers and all the people who think of him as their leader, to buy millions of dollars of products a year and that a MLM style selling system be incorporated too because his followers would be fanatic about signing up people and making sure those people sold product. The actor was not going to put up any of his own money for any of this. He said he had a huge name and the investors were lucky to have him. They made some products to send out to reviewers at magazines and to influencers who were promised all kinds of access to the actor/singer, so they gave stellar reviews. Later, they didn't get any access at all but the reviews were out there. Apparently, the products tested though were not the products that were ultimately offered for sale. Apparently, also once the actor/singer got some money, he decided he wasn't all that interested in motivating his followers to purchase the product or support the MLM thing, so the whole thing fell apart in just a few months. Investors think celebrities can move product. The vast majority of the time that isn't the case.