This actor starred on a long long long running show for the almost network. Renewal there was guaranteed every year. He got a new show on the same channel, and assumed he would get the same automatic renewal. Therefore, he didn't promote the new show and didn't really do any press. He didn't care. So, now coming in last minute and pretending to care about the show, isn't really going to work. The show is a bust, and he will have to find new work and maybe this time he will do some work promoting it.
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