Sunday, March 24, 2013

The Greatest Ad Campaign Ever - But Ford Is Apologizing

Whoever came up with this ad for Ford in Italy obviously has a sense of humor. I love it. I think it is hilarious. Apparently people don't appreciate my sense of humor though and have deemed it appalling and Ford has actually apologized. Why? Make it a SuperBowl ad. I think this should be handed out at every Ford dealer in the world. Goodness knows I am no Paris Hilton fan, but it does not really work as well with someone else in the front seat. If it was some random person it would be over the line, but with Paris in the front seat, it is just funny.

Posted by ent lawyer at 10:30 AM

Labels: , , ,

48 comments:

  1. RangersGirl10:33 AM

    This is too funny!! Why would they apologize, it's a funny ad.

    ReplyDelete
  2. LottaColada10:34 AM

    Genius! Bravo to Ford Italy

    ReplyDelete
  3. DewieTheBear10:37 AM

    I can't stand the Kartrashians but that ad is in very poor taste for a major manufacturer.

    ReplyDelete
  4. Agent**It10:38 AM

    Enty, it was Ford India, not Italy.

    source: http://www.torontosun.com/2013/03/24/ford-india-apologizes-for-offensive-ads

    ReplyDelete
  5. it took forever10:38 AM

    Remember when kim used to be paris stylist, now the student has passed the teacher lol

    ReplyDelete
  6. Jonathan Andrew Sheen10:38 AM

    It's Ford India, and this is part of a series of ads, another of which has abducted women tied up in the back while a sneering guy looks back over his shoulder at them.

    In a country that's had a recent rash of public gang-rapes.

    Yeah, Ford's right to apologize.

    ReplyDelete
    Replies
    1. auntliddy10:43 AM

      Ok, good to know, thank you, and they shld say sorry.

      Delete
    2. CrazyCatLady11:50 AM

      And its not an ad campaign. It's work that was done purely for one of the advertising awards show.

      Delete
    3. All about Eve1:06 PM

      @Jonathan Andrew S, I agree, if it was another country I wouldn't object but after all the horrible assaults against women in India it's not funny.

      Delete
  7. Halfmad10:39 AM

    Uh...you should see the other ones, where Berlusconi has a trunk of women who are bound and gagged and crying. There can be some humor when it's over the top like this, but that was the one that first came to light and it merely looks like "A guy is kidnapping three women." It's creepy and gross.

    Also, these aren't real ads. They are spec work done by a division of JWT in India (not Italy!) and were posted to a site called Ads of the World. It's a peer-review site where all the perpetual teenagers in advertising (I work in advertising) go to prove what badasses they are. It's not work that Ford okayed or even knew about ahead of time.

    Here's the original gross ad for some context:
    http://www.huffingtonpost.com/2013/03/24/ford-india-figo-ad-bound-and-gagged-women_n_2941297.html

    ReplyDelete
  8. Unknown10:39 AM

    This comment has been removed by the author.

    ReplyDelete
  9. Halfmad10:40 AM

    Other people basically beat me to the above, but yeah.

    ReplyDelete
  10. SusanB10:43 AM

    I dislike any ad that shows women tied up and/or abducted. Try looking at http://www.missrepresentation.org/

    It's wrong to tolerate any ads that demean women (although the KKlan certainly demeans women every day). Women shouldn't tolerate this. Also check out Missrepresentation on Facebook.

    ReplyDelete
    Replies
    1. Frufra10:55 AM

      @SusanB - thanks - right up my alley - I'll be hopping over to Missrepresentation right now.

      Delete
  11. ethorne10:43 AM

    Why does Khloe have the ball gag & crossed eyes? Shouldn't that be Kum? (Misspell & it stays)

    ReplyDelete
  12. Catarina10:51 AM

    Genius!

    ReplyDelete
  13. dia papaya10:53 AM

    As a stand alone piece it's hysterical! I want to trap them in my trunk too.

    In context with the other two, very very creepy.

    ReplyDelete
  14. DewieTheBear10:57 AM

    @Halfmad, thanks for the backgrounder. I didn't even think of the association of rape/abduction in India but now I'm even more offended.

    This type of sexist crap is what I'd expect from GoDaddy.

    ReplyDelete
    Replies
    1. Unknown2:02 PM

      As it has been established above, these weren't real ads, weren't ordered or okay's by Ford, and just posted to a site that is equivalent of the fanatics who post their anime frames for the entertainment and general dick measuring. So, your ire should be directed to whomever drew these in an attempt to shock and one up their peers. As someone who has been forcibly raped and held against my will, Im guessing my view comes from a different perspective than yours, not saying that this gives me any higher authority, however, just different. I see this as much more benign than yourself, considering all of the massive amounts of rape, gangbang, BDSM, forced "real" sexual fantasy materials, some using young women that are very questionable over 18, that is free to anyone to view on hundreds of porn sites that are much more dangerous to be accepted and normalized in society. The other two frames were much more in the vein of the above mentioned porn, however, this one involves 4 women, and knowing the inside gossip concerning the past relationships of the 4, and that doesn't involve any type of implied rape, sexual overtones, or conclusive serious harm. Sorry this is so long, hoping I can put this in perspective coming from a side you may not have dealt with in your past.

      Delete
  15. ForSure10:59 AM

    I've been torn about this since I saw it an hour ago, but my first instinctive response stands. In light of everything that has been going on with women's issues lately, I just cannot find humor in this. I tried, I really did, because of the Paris/Kardashian connection and my own desire to see the whole lot of them go away, but women tied up for advertising purposes is just not funny to me.

    ReplyDelete
    Replies
    1. Agent**It11:35 AM

      If it ALL was from FORD USA DETROIT, MICHIGAN I would find it hilarious.


      But a Third World country that is just beginning to expose systemic violence and hatred of women? While working our previous jobs and being paid with actual peanuts? Ford India..

      Delete
    2. Amy in MI2:05 PM

      Dearborn, not Detroit :) ( I work in Dearborn lol)

      Delete
    3. di butler4:37 PM

      Do you mind elaborating on, "everything that's been going on in women's issues, lately?" As a past survivor of rape and abuse, its an important issue for me, so I volunteer time with centers who lobby the government, because I worked in politics for many years, and have that background. Drawing a blank as to what might have changed in the last year to two, and am drawing a blank, eliminating all the political pandering and hyperbole, that the candidates on both sides used to shape their message to woo their supporters, of course. I assume you meant real issues...?

      Delete
  16. ForSure11:08 AM

    Thanks for the additional links. :)

    ReplyDelete
  17. Frufra11:15 AM

    ATTENTION ATTENTION - All my CDaN peeps who care about women and children (and that should be all of you!):

    Every time you hit the facebook or twitter "share" button on this article, Johnson & Johnson and The Bill and Melinda Gates Foundation will contribute $5 to Girl Up. Every day, between now and Mother's Day, there will be a new Huffington Post article that you can share in this same manner. There are four important causes that will be funded by this campaign.

    Now get to clickin' and sharin', people! Let's show 'em we mean business about our sisters and children around the world!

    ReplyDelete
    Replies
    1. Frufra11:16 AM

      Crap, forgot the link!!!

      http://www.huffingtonpost.com/lynda-lopez/lynda-lopez-girl-up_b_2920180.html?comm_crv

      Delete
  18. timebob 11:24 AM

    If it was any other combination of people I would say it was offensive. But it's hilarious.

    ReplyDelete
  19. Angela11:25 AM

    This spec ad is just awful. It doesn't put any attention on the car on any way, just on a bunch of fame attention whores. Out of the US, almost nobody cares about Hilton or the Kardashians. Showing them as a stronger and more recognizable brand than Ford is just so misguided that it defies understanding.

    I hope it was a parody rather than an actual project supposed to catch the attention of an ad firm. Anyway, it's globalization at its worst.

    ReplyDelete
  20. timebob 11:29 AM

    How is it anything but a parody?

    ReplyDelete
  21. mooshki12:00 PM

    Unless you know that it's Paris, and know her whole story, this is incredibly offensive.

    ReplyDelete
  22. mooshki12:01 PM

    Oh, and even if you know who they are, the first glimpse of the ad could be really triggering for someone who was assaulted.

    Once again, I ask: some of you really think Enty is a woman?

    ReplyDelete
  23. __-__=__12:58 PM

    Rape culture. India gets none of my money if I can help it.

    ReplyDelete
    Replies
    1. PugsterMom1:34 PM

      I totally agree. This is wrong on every possible level. And i can't stand the KTrashians. But with the Joss Stone attempted murder and kidnapping trial on right now why give maniacs ideas?

      Delete
    2. amused bush2:22 PM

      Do you boycott the US too? "Rape Culture" is pervasive and systemic and NOT limited to India.

      Delete
  24. ureallyannoyme1:46 PM

    Triggering? Lol. Is this Jezebel?

    Trigger alert: I'm a woman and i think it's clever. A trunk so big it'll hold the KArdashians and their massive asses.

    ReplyDelete
  25. amused bush2:20 PM

    Hmm...I don't find the ad funny at all. KK-connection or not. Regardless of where the ad(s) originated, representing violence against women, even if jokingly, I find offensive.

    ReplyDelete
  26. Agent**It4:09 PM

    http://www.theatlanticwire.com/global/2013/02/indias-brutal-rape-problem-beyond-out-hand/62406/

    ReplyDelete
  27. ForSure4:10 PM

    Just a reminder that those of us viewing on a computer and not a mobile device see the thread in linear order, so if you are responding "under" someone, we have no idea.


    For those of you that think India is the only place with a rape problem, you might want to Google "Notre Dame Football sexual assault".

    ReplyDelete
  28. parissucksliterally4:24 PM

    BRILLIANT!

    ReplyDelete
  29. __-__=__5:51 PM

    FS - you won't find me going to Notre Dame, Peen State or any football games. I stopped cable years ago. I'm not participating. I don't travel to countries that advocate honor killing. I don't travel to countries that sell their children freely. F-them all.

    ReplyDelete
  30. MadLyb8:45 PM

    As a woman who is instilled with a strong sense of justice, I find many reasons to be pissed off at the old fart, oppressive, suffocating patriarchal bullshit that has infected the planet for a couple thousand years, but this is not one of them. There are feminists (aka: people who believe that women are humans too) who hae a sense of humor. This is funny, and I loves it!

    ReplyDelete
  31. MadLyb8:51 PM

    AND I'm a Ford Focus owner who fucking loves my car. This thing has run strong, with only 2 minor repairs (one was 100% covered, the other was a speedometer issue) in 10 years and is still going strong after having had a teenager dent it a week after I bought it, then crash it, and a garage full of snow falling on top of it, then rolling down a hill during an after work Christmas Party and hitting a truck.

    ReplyDelete
  32. mooshki10:24 PM

    "Lol. Is this Jezebel?"

    I'm sorry, is there a word you'd prefer I use? How about "nauseating." My gut flipped over when I saw this picture, and I've never been assaulted. I can't imagine how bad it would be for someone who had been.

    ReplyDelete
  33. Halfmad10:56 PM

    @di butler, rape in India has become so pervasive there is a Wiki page:
    http://en.wikipedia.org/wiki/Rape_in_India

    Also, a recent heinous gang-rape made international news because the woman was so brutalized she died from her injuries -- but not before id-ing her attackers. And just last week a tourist was gang-raped. It has been in the news a lot.

    ReplyDelete
  34. Sandy11:51 PM

    Well, I know I'D certainly like someone to kidnap those famewhores and dispose of them forever.

    It's a little funny that in this ad it's Hilton, but yeah, this is generally in pretty terrible taste.

    ReplyDelete
  35. crila169:18 AM

    I think it's hysterical. All 3 of them that I saw.

    ReplyDelete
  36. Anonymous10:51 AM

    I think it's funny, only because we all hate the Kardashian's so much. If it was anyone else in the picture i.e Paris and the Kardashians, then we'd all be up in arms.

    ReplyDelete
  37. jax11:58 AM

    perspective:

    the joke is about a WOMAN kidnapping 3 other women to save her celeb status, who have all eclipsed her in fame.

    This one is funny. I have not seen the others and agree showing them in India in light of recent events is beyond stupid, but holy shit, you really are looking for things that are not there.

    ReplyDelete

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