**Exclusive**Accenture Moves On Without Tiger - Says This Is Way Better

Companies crack me up. They will spin and spin and spin until they have made themselves so dizzy they actually believe what they are saying. Accenture sent out an e-mail to employees with a link to the new ad campaign. Accenture needed one because the focus of their previous ad campaign has about 20 mistresses, cheats on his wife and doesn't seem all that sorry about it. So, Accenture rolled out this new campaign which features a bunch of animals. I particularly like the first one where it appears the elephant is about to go the bathroom. To me that says class.In their e-mail to employees, Accenture said, "Most importantly, the new campaign tested very well with our clients and prospects—many of whom have told us that the new ads are even more effective in delivering our high-performance message than our previous advertising was."Really? An elephant squatting on a surfboard is delivering your high performance message better than Tiger? Well, if his was the case then why didn't you stop spending millions upon millions of dollars to Tiger before and trot out the stock images of animals with inspirational messages. I'm guessing the animals don't cost as much and would have been more money for everyone in the company and as you said your clients and prospects love it.Now, with all of that being said, I applaud them for dumping Tiger, I just wish they could have said something like this in their e-mail.
"As you know the guy we have been paying millions to has been spending it all on strip clubs and Vegas waitresses so we decided to go with the whole animal print thing. Yeah, it's about as creative as hotel room art, but its also a whole lot cheaper so, party in the conference room."