**Exclusive**Accenture Moves On Without Tiger - Says This Is Way Better
Companies crack me up. They will spin and spin and spin until they have made themselves so dizzy they actually believe what they are saying. Accenture sent out an e-mail to employees with a link to the new ad campaign. Accenture needed one because the focus of their previous ad campaign has about 20 mistresses, cheats on his wife and doesn't seem all that sorry about it. So, Accenture rolled out this new campaign which features a bunch of animals. I particularly like the first one where it appears the elephant is about to go the bathroom. To me that says class.
In their e-mail to employees, Accenture said, "Most importantly, the new campaign tested very well with our clients and prospects—many of whom have told us that the new ads are even more effective in delivering our high-performance message than our previous advertising was."
Really? An elephant squatting on a surfboard is delivering your high performance message better than Tiger? Well, if his was the case then why didn't you stop spending millions upon millions of dollars to Tiger before and trot out the stock images of animals with inspirational messages. I'm guessing the animals don't cost as much and would have been more money for everyone in the company and as you said your clients and prospects love it.
Now, with all of that being said, I applaud them for dumping Tiger, I just wish they could have said something like this in their e-mail.
"As you know the guy we have been paying millions to has been spending it all on strip clubs and Vegas waitresses so we decided to go with the whole animal print thing. Yeah, it's about as creative as hotel room art, but its also a whole lot cheaper so, party in the conference room."
I actually like these ads. We do some business with Accenture and they do a good job at describing how Accenture helps - the shark one is particularly effective. That being said, they remind me of Telus' ads, which I hate.
ReplyDeleteIs Gatorade the only Tiger sponsor left?
*can't get past the pooping elephant*
ReplyDelete@RocketQueen - I think he also still has EA Games which irritates me no end as I play their games both offline and on Pogo.com. Of course they do like their little Tiger Woods golf game.
ReplyDeleteThis just seems like an advertisement badly disguised as gossip, hmm
ReplyDeleteEither my eyes are playing tricks on me or my memory is: that shark shaped school of fish looks JUST LIKE a scene out of FINDING NEMO...when Nemo's dad and Dory get lost trying to find Nemo, a school of fish tries to cheer Dory up by imitating marine based shapes. I hope the didn't steal that, cause Disney/Pixar loves to sue for copyright infringement.
ReplyDeleteOtherwise, who doesn't love animals?
The school of fish acting like a shark is actually really good! As is the frog tongue one. Better than a celeb anyday!
ReplyDeleteActually, Gatorade quietly dropped their alliance with Tiger MONTHS before the scandal broke.
ReplyDeleteI'm with rocket queen. I like these adds too.
ReplyDeleteChicago must have been a test site b/c I saw one on the bus stop the other day and it was cute enough to make me wonder what the company was. More original than a celebrity add anyhow.
And I hope to gawd Gatorade drops Tiger!!! Dr. Cade was a class act and to think this tool is still hawking his product does NOT make me proud to be a FL Gator!
hilarious side note:
ReplyDeleteyesterday i was using my nike plus running gear and after i finished my run i suddenly heard a voice say
"congratulations! I am tiger woods, and that was your fastest mile to date"
So i guess nike still has him on their software!
they already announced why they were dropping him and have moved in a new direction. to bring it up again and remind everyone who they paid and how much they paid to him would be stupid business.
ReplyDelete"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said, adding that "it wishes only the best for Tiger Woods and his family."
They look like those motivational posters. I was half expecting to see a cat hanging from a clothesline with the words "Accenture: Hanging in there" written on it.
ReplyDeleteOh yeah, forgot about Nike. Them too. I don't much buy their stuff anyway due to their pissy employment practices, so it was easy to let that one slip.
ReplyDeleteYou can't go wrong with a long tongue.
ReplyDeleteEnty, is accenture sending you a check?
ReplyDeleteI think these are very clever. Much better than tiger.
These are great ads. Love the creative.
ReplyDeleteI chose to not see a pooping elephant! Rather .. I see an elephant standing on one of those brightly colored stands they inhabit at circus' photoshopped onto a surfboard! : D- LOL!!
ReplyDeleteEnty-Tiger will just come out and say he is trying to boost the economy by supporting his ho' minions. I like the animals. I'd rather see them then Tiger even before his wife used him to perfect her chip shot.
ReplyDeleteI would rather see the pooping elephant than Tiger. Good for them for dropping his ass. I'm enjoying allthese stories on the sponsor drops. Oh how the mighty fall.
ReplyDeleteI'm a sucker for ads with animals but I still don't know what they are selling.
ReplyDeleteAt least one of these ads (the final one with the elephant crossing the fallen log) was used in a very old Accenture ad from the mid-1990s. I know this because I saw it in my father's TIME magazine, cut it out, and tacked it to my wall for some reason, right next to my Hanson collage.
ReplyDeleteI'm with Mango. These are only effective if you are already familiar with Accenture.
ReplyDeleteMy husband works in HR for Accenture, and I've never understood why they spent millions of dollars each year for Tiger Woods - it's a consulting firm, not McDonald's. After the scandal hit, DH was worried that this would affect his business. I told him that was ridiculous, as no one knows what Accenture does anyway. :-)
ReplyDeleteIt seems a shame that, despite taking 'research driven approach' to their work, Accenture failed to notice that Tata Consultancy Services has, for some time, been using creative featuring wild animals in their campaigns across Europe - especially the UK. Much of Accenture's 'new'(?) creative is remarkably similar. Now I must confess to having a small axe to grind here, as I worked on the creative team that developed the 'Select TCS' campaign. One execution that isn't similar, however,is the elephant on a surfboard - a rough composite that appears to feature a circus elephant. This is surely at least insensitive to a significant number of Accenture's intended audience, given the international outcry against the use of wild animals in circuses and the recent cruelty cases in the UK and the USA (featured in The Washington Post in December 09). Ironically India (where the Tata Group is based) has already passed legislation to ban such activity. Perhaps a little tongue in cheek, I understand that TCS is close to releasing its latest creative, featuring - wait for it - tigers! Now I'm guessing that Accenture won't be plagiarising that one!
ReplyDelete