Friday, August 07, 2009

Break Out The Juicy Fruit - Wrigley Drops Chris Brown


Congratulations to Wrigley for doing the right thing. When Chris Brown was arrested for beating up Rihanna the chewing gum company suspended a very expensive advertising campaign featuring Chris Brown and one of his songs. At the time they only suspended the campaign and didn't drop him because of things like due process and innocent until proven guilty. They didn't have to suspend his campaign. They could have used that same reasoning to keep the campaign going until he was convicted. They did the right thing then and they have done the right thing now.

In a statement released yesterday, Wrigley said it was ending their relationship with Chris Brown. They joined the Got Milk people who dumped Chris right after he was arrested. I don't think he has any endorsement deals left and hopefully he won't be getting any new ones.