Daniel Craig was in LA yesterday doing some press for Quantum Of Solace. Yeah, yeah, well you could have come out here and staked out the press conference. They are always at The Four Seasons. They have a monopoly on them. There is usually a press conference there every day during the week. Anyway, while Daniel Craig was there making people swoon. Do people still swoon? Where did that come from anyway? Sounds like some kind of 50's Oscar telecast. Anyway, during the press conference, the subject of the film Thor came up.
Apparently, Marvel comics wanted Daniel Craig for Thor. He was their first choice. I know all of you love Daniel Craig, and he may in fact be the best Bond, but honestly do you see him with the long hair and the hammer? If you do, you probably also have a Daniel Craig poster hanging on your bedroom wall and also own a bottle of Bond: The Cologne. Yeah, go ahead and look, I don't think such a product exists. If it did, I wonder if it would outsell that Jessica Simpson one where she uses her dog. I understand celebrity endorsements and am a fan of them. I don't necessarily agree though that people will buy something because it has a celebrity name on it such as the perfume. If it smells like crap, it doesn't matter who is endorsing it, because it isn't going to sell. Now, if the Bond:The Cologne came with some photo of Daniel Craig in the buff, then I guess most of you wouldn't care what the hell it smells like. So, there is that trick.