Monday, February 25, 2008

Fired? Give Them A Raise


Christina Aguilera is obviously confused about what is a good business decision and what is not. Christina fired her manager, her PR firm and an assistant this week over the revelation that no one really cared about buying the People Magazine with her on the cover with her kid. No one would have probably even noticed that People sold 100,000 fewer copies with her on the cover than it normally does, except for the fact that everyone was doing the math on whether the Jennifer Lopez cover made any fiscal sense and Christina's was the issue they had the numbers to use and so they did.

Christina was pissed that the issue sold poorly and so fired the lot of them. How the assistant fit into the whole firing makes no sense, but whatever. I think that Christina is missing the big point here. It is the PR firm's job to suck up enough to People to get them interested in Christina on the cover. They did their job. It is Christina's manager's job to negotiate the best price possible for the photos. At one point magazines were offering the hugely bosomed one $50,000 for a cover. Somehow her manager got People to shell out almost $1.5M. The guy deserves a raise, not a firing. The fact that her PR firm and manager were able to do that for her shows how good they are. Again, I have no idea how the assistant got fired unless she was making a pass at the husband which seems VERY unlikely.

I really thought Christina was smarter than this. Obviously not. Hell, maybe she should manager herself. Or I hear Sam Lufti is available. That should work out well.

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