When your record does way less sales than you thought it would do and it is pretty crappy to boot, how do you fix it? You sign yourself up to get a bunch of fake awards while hosting it and appearing shocked that you are winning everything. Oh, and want to really juice it? Guess who is going to make her comeback at the show? That A+ lister. The only question is whether they will sing together.
Katy Perry/Taylor Swift/MTV Video Music Awards