Monday, February 13, 2017

Playboy Goes Back To Nudity



Playboy is bringing nudity back.

After the men’s lifestyle magazine stopped featuring nude pictorials in 2015, the nude shots are making a comeback with Playboy's March/April 2017 issue featuring topless Playmate Elizabeth Elam as Miss March 2017, along with the headline “Naked is normal.”

“I’ll be the first to admit that the way in which the magazine portrayed nudity was dated, but nudity was never the problem because nudity isn’t a problem,” Playboy’s Chief Creative Officer Cooper Hefner said in a statement. "Today we're taking our identity back and reclaiming who we are."

Cooper Hefner, the 25-year-old son of Playboy founder Hugh Hefner, shared the message on Twitter and it was also shared by the offiical Playboy account.

“This is a remarkably special moment personally and professionally that I get to share this issue of Playboy magazine with my Dad, as well as with readers,” he stated. “It is a reflection of how the brand can best connect with my generation and generations to come.”

In addition to Playboy returning with nude pictorials, the publication also reinstated the “Party Jokes” feature, which serves to “provide a quick beat of humor and celebrates the playful side of the brand.” Cooper Hefner also brought back "The Playboy Philosophy" with a column penned nearly 40 years after his father’s last installment in the 1960s. He said it is meant to explore “the current political and cultural climate in the US.”

One thing Playboy did eliminate with the latest issue is the phrase “Entertainment for Men” from the cover.

“Playboy will always be a lifestyle brand focused on men’s interests, but as gender roles continue to evolve in society, so will we,” explained Cooper.

The new issue also featured pictorials of April Playmate Nina Daniele and Scarlett Byrne, who also wrote an essay "on the importance of owning female sexuality" as well as “the double standards that still exist between women and men.”

10 comments:

Tricia13 said...

I don't know or care about them going back to nudity ,but nice to see them utilizing a naturally beautiful woman on the cover

david said...

When I was a teen, I thought the nude woman who grace (right word?) the pages were beautiful.
Now, I could careless.
I had a feeling it was just a publicity stunt to try and gather more readers. And, almost a year later, they're back.

Jennerationb said...

But I thought men really just bought it for the articles!! Lol

texasrose said...

I'm shocked!! You're telling me Playboy's no nudity strategy didn't work?? But what about the articles??? That being said, the only thing surprising about this tale is why anyone would buy a magazine for stroke material anymore!

David Brown said...

Supposedly they thought they could make massive money licensing Playboy as a lifestyle brand in China, where nude pictorials are frowned on. So they killed the centerfold. I guess there was less money in China and now they are reversing that plan.

sandybrook said...

The articles aren't very good anymore. Not geared toward "the sophisticated man" geared more to ex-frat boys.

OKay said...

Actually, have you ever read any Playboy articles? They really are quite good.

Hortensia said...

Not gonna work. Porn is everywhere, and it's free.

Hot Cola said...

Cool.

Meg00m said...

I agree the articles have alwaysbeen good. The jokes werent nor the passe style of pics so if their updating look it maybe an swesome read

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