Whenever I talk to someone in the office about Jessica Alba and The Honest Company, the first thing I usually hear is that if you ever give the company your e-mail address then you are going to hear from the company all the time trying to get you to buy their products. All the time. They are also one of those companies that get your credit card number and want to send you stuff every month and that it is almost impossible to get the payments stopped. The only way to get the payments stopped is to cancel your credit card or wait until the old one expires. Hopefully you didn't owe them any money before that card expired because then you get calls from them all the time demanding their money.
All of those complaints have led The Honest Company down a slippery slope and they now have a very low rating from the BBB and have had their accreditation revoked. Combine that with her doing business with companies that have been banned from doing business in the US because of dangerous products and you would think it would be on its last legs. Nope. That Target deal they have about to start will make her a ton of money and ensure lots of other people will be complaining about her and her company for a long time.