When I was a kid, LEGOs were just a bunch of squares of differing shapes and if anyone on your street could build anything better than a house they were looked upon with something akin to hero worship. The thing they were best for was hearing your parents drop an f bomb in the middle of the night when they stepped on one of the tiny pieces you forgot to pick up. The fact that they could remain hidden for years and provide an unexpected moment of joy at some time in the future was also brilliant. Anyway, now LEGOs are filled with instructions and come in different shapes that can be used to actually create something. A 7 year old boy in England lost one of his toys that he bought at Christmas and wrote a letter to LEGO hoping for a replacement. Great customer service.