Word of thumb for a movie that is the only new movie in wide release for a week is that it doesn't have to finish first, but it should probably finish second, especially if it is on 3,000 screens. Playing For Keeps starring Jessica Biel and Gerard Butler finished 6th. It also scored a 0% on Rotten Tomatoes. Yep, it is ties for the worst Rotten Tomato movie in history with In The Army Now. I'm not sure what producers expected. Jessica Biel has never had a hit where she is the star. Ever. Ever. Never ever to borrow from Taylor Swift. Gerard Butler has never had a hit except for 300 where he was the star. Ever. never ever. The movie made just $6M and if Jessica Biel gets a chance at any movie again the near future outside of an ensemble movie, then the producers are insane. The only way she could make a worse movie would be to star with Justin Timberlake in one. As for Gerard Butler, a romantic comedy? Again? You know some people don't have their jobs today.