Last month when the photo above was first posted, Ralph Lauren didn't say there was anything wrong with it and also refused to say whether it was retouched. Further, they said even if it had been retouched they were not the ones responsible. Well, after a month of getting hammered by the site Boing Boing, Ralph Lauren finally came clean and admitted they had retouched the image and yes, it was their fault.
This is what the company had to say. “For over 42 years, we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman’s body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately.”
So, basically what they are saying is that the world caught them in a lie and now what they will do is make sure they can find some models who actually look like that picture. I am beyond disgusted they altered a photo like that and how they have this vision that everyone in the world needs to look like a cracked out Lindsay Lohan or like they are walking on sticks like Tori Spelling. That is not how people look. People come in all shapes and sizes and they sell clothes in all shapes and sizes so it isn't like this is new to them. Why can't you have models of all shapes and sizes in your catalogs? The picture in the middle is how the model really looks.