No, this isn't some sign of the Virgin Mary, but an actual bleeding billboard. Apparently at this time of the year in New Zealand the rains come, and when they do, highway deaths increase dramatically. So, in an effort to get drivers to slow down and “drive to the conditions,” an advertising company came up with a bleeding billboard. The billboard is a picture of a boy and when it is raining outside the billboard bleeds.
Apparently they work. The first billboard went up in a community which had numerous deaths last year and this year has had none. The government says it is because of the billboard. The video is about 90 seconds long.